Cover image by Tobii Table of Contents: Introduction Why Eye Tracking Is Transformative for E-Commerce Research Applications of Eye Tracking in E-Commerce Case Example: Eye Tracking for Product Listing Pages Conclusion Introduction E-commerce environments are visually dense, decision-heavy, and highly competitive. In this landscape, understanding how consumers interact with digital storefronts is just as important […]

Eye-tracking provides objective, millisecond-level data about where users look and for how long, adding a powerful layer to conventional usability methods (surveys, task times, think-aloud). When combined with task completion, click data, and qualitative probing, eye tracking helps teams identify visual attention patterns, detect confusing layouts, and optimise information hierarchy, improving conversion, task speed and […]

Introduction With rapid advancements in technology, modern designs have now become increasingly human-centered, leveraging tools like eye tracking, EEG, EMG, and fNIRS to capture subconscious user data and create experiences tailored to individual needs. As a designer, a vital question often echoing constantly is – Will users notice this detail? Will this interface feel effortless […]

Introduction Brain Computer Interface (BCI) sometimes called as Brain Machine Interface (BMI)  is a new cutting edge technology emerging at a rapid speed. This interface allows a direct connection between an external device and the human mind. This means we can remove the physical link of input devices like –  keyboards, mouse, touch screen and […]

Introduction Were you in the majority of population who believed that EEGs were complex machines which could only be used in extensive lab settings? Well, you’d be surprised to know that modern EEG systems like the BitBrain Diadem are designed for real-world, everyday environments. They are lightweight, quick to set up and can be wirelessly […]