Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting
Authors: Sulikowski, P., Kucznerowicz, M., Bąk, I., Romanowski, A., & Zdziebko, T. Journal: Sensors Abstract: “Owing to high competition in e-commerce, customers may prefer sites that ensure that good user experience (UX) and website aesthetics are one of its qualities. The method of present- ing items seems crucial for gaining and maintaining user attention. We […]