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Drivers gaze data using Tobii Pro Glasses 3 Eye-Tracker

Eye Tracking in Driver Behaviour and Transportation Design

Description: Eye tracking transforms transportation design by revealing driver attention, fatigue, HUD usability, and infrastructure impact to enhance safety and experience. In this blog, we explore how eye tracking unlocks deep insights into driver attention, fatigue, interface interaction, and infrastructure perception and how these insights shape safer vehicles, better user experiences, and smarter traffic environments. […]

Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting

Authors: Sulikowski, P., Kucznerowicz, M., Bąk, I., Romanowski, A., & Zdziebko, T. Journal: Sensors Abstract: “Owing to high competition in e-commerce, customers may prefer sites that ensure that good user experience (UX) and website aesthetics are one of its qualities. The method of present- ing items seems crucial for gaining and maintaining user attention. We […]

ADVERT: An Adaptive and Data-Driven Attention Enhancement Mechanism for Phishing Prevention

Authors: Huang, L., Jia, S., Balcetis, E., & Zhu, Q. Journal: IEEE Transactions on Information Forensics and Security Abstract: “Attacks exploiting the innate and the acquired vulnerabilities of human users have posed severe threats to cybersecurity. This work proposes ADVERT, a human-technical solution that generates adaptive visual aids in real-time to prevent users from inadvertence […]

Visual object categorization in infancy

Authors: Spriet, Céline, Etienne Abassi, Jean-Rémy Hochmann, and Liuba Papeo. Journal: Proceedings of the National Academy of Sciences of the United States of America (PNAS) Abstract: “Humans make sense of the world by organizing things into categories. When and how does this process begin? We investigated whether real-world object categories that spontaneously emerge in the […]

Capturing Cognitive Events Embedded in the Real World Using Mobile Electroencephalography and Eye-Tracking

Authors: Ladouce, S., Mustile, M., Ietswaart, M., & Dehais, F. Journal: Emotion Abstract: “The study of cognitive processes underlying natural behaviors implies departing from computerized paradigms and artificial experimental probes. The present study aims to assess the feasibility of capturing neural markers (P300 ERPs) of cognitive processes evoked in response to the identification of task-relevant […]

Pupillary Responses Reveal Autonomic Regulation Impairments in Patients with Central Serous Chorioretinopathy

Authors: Zhou, X., Fukuyama, H., Okita, Y., Kanda, H., Yamamoto, Y., Araki, T., & Gomi, F. Journal: Investigative Ophthalmology & Visual Science Central serous chorioretinopathy (CSC) is a retinal disorder characterized by detachment of the posterior macula, resulting in vision disturbances or even vision loss if left untreated. Among various disease-contributing factors, high cortisol levels […]

+91 9987442274

+91 9987442274

Eye Tracking in Driver Behaviour and Transportation Design

Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting

ADVERT: An Adaptive and Data-Driven Attention Enhancement Mechanism for Phishing Prevention

Visual object categorization in infancy

Capturing Cognitive Events Embedded in the Real World Using Mobile Electroencephalography and Eye-Tracking

Pupillary Responses Reveal Autonomic Regulation Impairments in Patients with Central Serous Chorioretinopathy

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