Author: tiden_Admin
Page 39

ANNUAL RESEARCH REPORT 2022 and 2023, by TOBII AB

Understanding eye movements Eye movements are crucial for human interaction with the world, allowing for visual processing of high amounts of information about our surroundings. As research has shown, eye movements are an indirect source of relevant information related to cognitive processes, clinical phenomena, and basic brain mechanisms. As a result, eye movement measurements have […]
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Glimpse into the world of Eye tracking in Consumer Behaviour

Glimpse into the world of Eye tracking in Consumer Behaviour

In this document we present how Eye tracking provides deep user and consumer behaviour insights that can be used to impact the purchase intention and the user experience. These insights are useful in the early design process of a product and to measure the impact of marketing campaigns, packaging, and messaging around products already in […]
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